In the competitive world of real estate, making the right first impression is essential when selling your home. While many homeowners consider DIY home staging, it's not always as straightforward as it seems. To shed light on the main mistakes people make when trying to stage their homes themselves, we turned to seasoned professionals in the field.
The Benefits of Professional Staging
One of the main mistakes individuals often make when attempting to stage their homes is the inability to see their space objectively. As Nicole Heins, one of Canberra's most experienced stylists, explains, "The benefit of having a professional come in and style your home for sale is that we are coming in with a fresh set of eyes. A stylist will look at your home objectively and make styling decisions based on a marketing rather than a personal perspective." Staging professionals understand how to present a property in the most appealing way to potential buyers, while homeowners may struggle to detach from their emotional attachment to the space.
The Power of ROI through Staging
When it comes to Return on Investment (ROI), professional home staging can make a significant difference in the sale of a property. According to Nicole, "The intention of styling is to cast a wide net and capture a large audience, the more interest we can generate for your property means the more potential buyers are interested in your home. Creating a competitive market response is our ultimate goal." It's clear that professional staging can attract a broader range of buyers and potentially lead to a quicker sale at a better price. As an agent, Catherine Halloran has seen this first hand - with multiple similar properties on the market at one time, and the staged one always selling faster and at a better price.
Homes that Benefit Most from Staging
Not all homes require the same level of staging, and certain properties benefit more than others. Nicole adds, "Absolutely – it is the older style homes that may be feeling a little tired and unloved - these homes are transformed by styling." In addition to older homes, smaller properties, those with confusing layouts, or homes with specific problem areas can also benefit significantly from professional staging. Staging experts are adept at enhancing the appeal of such properties and addressing any issues that may deter potential buyers.
Choosing the Right Stylist
When hiring a home stylist for sale, experience is paramount. Effective communication with the stylist is crucial to ensure that your vision aligns with their expertise. Nicole recommends, "Most styling companies have examples of their work on Instagram, so check out their gallery and make sure you are happy with the finished product."
Additionally, seeking advice from your real estate agent can be valuable, as they often have preferred stylists with whom they have established working relationships. This collaborative approach ensures that the styling decisions complement the marketing strategy of your agent, further enhancing your chances of a successful sale.
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